The Beneficial Gains of Video Marketing

I'm sure you have been victim to the constant barrage of ads that cut through your never-ending joy of YouTube surfing. They pop up when you least expect it, and at times you can skip through the ad if you wait for the prompt to hit that magical five-second mark. However, the majority of the time you become victimized to having to sit through a whole 30-60 second spot with no option of skipping...

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Have your cake and eat it too! Well... not really in this case

I came across this interesting article that you would probably find unusual for the format of this assignment. However after reading this article I realized this has everything to do with a brand and it’s reputation, identity and trust.  I am an individual that respects anyone and everyone’s beliefs. The question is how far do you go as a business owner to commit to your beliefs with the...

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Email Subscriptions: It's a Love Hate Relationship

Every time I log on to my email, at times it may seem like such a daunting task. I open it up and my inbox is flooded with mail from Groupon, TED, Amazon, AIGA, Linkedin, etc. I obviously have interest in most of them. If I didn't I could easily unsubscribe myself from the all day, everyday, harassment. One of my favorite email subscriptions is Linkedin. When Linkedin sends you emails they send you...

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Eat. Pray. Love Learning: TED Talks

For this particular assignment we were to visit one or more websites that we have been following. Think about the nature of their brand, whether it is tangible product, a service product or a nonprofit organization, in which case the brand is likely the organization itself. How are they going about...

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