Eat. Pray. Love Learning: TED Talks

For this particular assignment we were to visit one or more websites that we have been following. Think about the nature of their brand, whether it is tangible product, a service product or a nonprofit organization, in which case the brand is likely the organization itself. How are they going about brand-building on the site itself?

The brand that I follow often is TED. I was first introduced to TED a few years back and what enticed me to look further into the site was the headline that read: Your elusive creative genius by Elizabeth Gilbert. I clicked on the video and from that point changed my life forever. It wasn't just the content and information that I received from the video that changed my life it was the TED website as whole changed my life.

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.

TED has built a brand that is clearly identifiable to many. Starting with the obvious red TED logo. The image of the brand in my opinion is a positive one. TED has been able to build a brand that many walks of life can identify with. The talks that are posted cover almost every and any topic which creates a larger scale of viewers with many different interest. TED has  built a site that is solely based on content marketing. When there is a talk that some user finds valuable and relevant the user will more than likely share the content. Which in result will drive more visitors to the TED website to explore and continue the content marketing process. Within the site you are able to read, watch, attend and even participate. If you are have a log in TED will send you links to the newest post based on your interest. 

Going back to the first TED talks I ever experienced, Your elusive creative genius. Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. It's a funny, personal and surprisingly moving talk. It was a talk that changed my life.

TED is a platform of genius, ingenious, motivation, knowledge, drive, inspiration, reality and experience. As a student I am at a pinnacle point in my life where learning is key. Embracing knowledge and being motivated by people with real integral life experiences should just be part of ones everyday. Eat. Pray. Love Learning.