The newest technology from HP is taking a hands on approach. Literally.

I've always been a sketch pad and pencil kind of creative. Being able to stick, smudge, smear, apply and create things with my hands is more of a sense and feel thing. In todays age we are able to do these things with the endless amounts of programs offered to us. Virtually anything is possible....

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The Visual Orgasms of Video Mapping and Projecting

I'm sure if you asked around if people knew what video mapping was you're most likely going to get a "huh?" as an answer. Which is fine. It's not a common question and it's not something that has been introduced to the public as commonly as that. If you ask what a video projection is, I am sure...

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Augmented Reality: What we thought was not possible, is actually possible.

This is the first time I have been introduced to this and after doing some digging and research I am completely fascinated with this. I had no idea that this was even possible. I have seen things like this in movies but never thought I would live in a time where it was actually happening. Before...

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Emerging Media is what is TODAY

What is emerging media? Emerging media merging media is that it is communications – of all types – based on digital technologies, and increasingly with interactive components.  Back when I was growing up all we had was newspaper, magazines, billboards, radio and tv. TODAY we have various channels to work with through today's digital technologies. If you ask several people how they get their...

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The Landscape of a Landing Page

Lets start with defining what exactly is a Landing Page. By definition a landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Just think of a a parking lot after a huge concert. The parking lot is the landing page and the exit or destination is the drive for the cars. As the marketer the goal is to direct all the traffic  to go...

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The Subliminal Brainwashing of Advertising In Video Games

I came across this very interesting article on engaging consumers via brain chemistry. Since the topic for today’s blog is advertising in gaming I thought it was appropriate to look further into this article.  In 2009, Apple began allowing developers to make monetary transactions with gamers from within the games, not just an initial purchase. In-App-Purchase (IAP) bears all the hallmarks...

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The Beneficial Gains of Video Marketing

I'm sure you have been victim to the constant barrage of ads that cut through your never-ending joy of YouTube surfing. They pop up when you least expect it, and at times you can skip through the ad if you wait for the prompt to hit that magical five-second mark. However, the majority of the time you become victimized to having to sit through a whole 30-60 second spot with no option of skipping...

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